MV Research : Who Are The Target Audience For My Chosen Artist?

Emily is a 18-year old girl who lives in Northamptonshire. Music is a passion within her life as she listens to music at least once every day. Finding new artists and music is one of her main passions as it keeps the excitement of what songs she will next become obsessed with no matter who the artist may be; if she enjoys the song then she loves the artist. Music is quite important in her life due to her matching songs to her lifestyle such as what mood she may be in or what she may be doing.

Emily is ready for any festival that may come her way and is always ready to listen and learn about new artists that will appear on stage. On the other hand, Emily is very good at taking any event that comes her way but not so good at organising them. Her taste contains a variety of genres however, she mostly listens to Indie Pop and R&B however she is always down for an acoustic song such as the artist Ed Sheeran.

Emily works part-time in a warehouse whilst attending university where she studies Art and Photography, therefore finds time to engage herself in music throughout her work. Alongside her studies she enjoys going to the gym and spending time with her group of friends who all enjoy the same music style with her which always leads to her discovering even more songs. Emily is very passionate about her appearance therefore first impressions are always important. She loves to experiment with hair and makeup which is what keeps her feeling presentable. Her dress code is the normal teenage girl theme of ripped jeans, trainers or the off shoulder tops etc however, she does love to get dressed up for certain occasions.

Emily downloads most of her songs either from Apple Music or iTunes as it is the quickest way to download all her latest discoveries. In some occurrences, she does like to buy CD’s so she has the album cover of the artist and further information from the album. Most of her money is spent on music and going out with her friends. She is also up to date with all technology, owning an iPhone and Laptop. Along with her knowledge on technology, Emily uses social media daily within her life to keep up with her friends and the latest music trends. Her go-to apps consist of Snapchat, Twitter and Instagram. These programmes help her keep up with the daily life of artists and also her family and friends.